American Pearl in the News
In short: BusinessWeek led its 2006 story on online small-business success with American Pearl, which had grown to almost $20 million in sales, about 80% of it online.
Secrets of Online Business Success
BusinessWeek’s small-business section opened this feature with American Pearl. It described how Eddie Bakhash took the business his father Charlie founded and moved it online, growing sales about 20% a year to nearly $20 million, with roughly 80% coming from the website.
Bakhash credited the growth to building trust: a site that tells customers the truth about pearl quality, shows the product clearly and teaches buyers what they are paying for.
“We tell the truth, showcase the product”Eddie Bakhash · BusinessWeek
Read the original: BusinessWeek, September 1, 2006 (archived copy)
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What did BusinessWeek say about American Pearl?
In September 2006 BusinessWeek featured American Pearl as a model online small business, growing about 20% a year to nearly $20 million in sales, mostly online.
