AmericanPearl.com helps clients string together pearl knowledge

This National Jeweler feature told the story of American Pearl’s move online. Nine years after launching its website, the company was drawing about five million visitors a year and growing sales roughly 20% annually.

The article describes Eddie Bakhash taking over the business in 1990 from his father, Charlie, who founded American Pearl in 1950 and still traveled to Japan on buying trips for Akoya and South Sea pearls. It credits the site’s buying guides, pearl glossary and history pages with building trust, since pearl quality is hard for shoppers to judge without help.

The piece also reported the launch of a sister diamond site with GIA-certified stones.

“There is no negotiating quality for us.”Eddie Bakhash · National Jeweler