The World's Finest Pearls™ · Family-Owned in New York's Diamond District Since 1950
Custom Diamond Engagement Rings
American Pearl · Since 1950

Custom Diamond Engagement Rings

Design your own custom diamond engagement ring with American Pearl. Choose from over 26,000 natural GIA-certified diamonds at truly wholesale prices, pair your stone with a designer setting, and approve a video of your actual ring before it ever ships.

Watch Now: How American Pearl Builds Your Custom Ring

See It Come to Life

Actual footage of our custom rings.

A Custom Ring in the Making
Your Design, Brought to Life
The Actual Serendipity Ring

How It Works

Five simple steps from loose diamond to the ring on her hand.

1

Search Over 26,000 Natural GIA-Certified Diamonds

Browse our full inventory of natural, GIA-certified loose diamonds at truly wholesale prices — filter by shape, carat, color, clarity and cut to find your perfect stone.

Search Diamonds →
2

Select Your Setting, Designed by America’s Top Designer

Once your diamond is chosen, add your ring. Choose from hundreds of engagement-ring settings — solitaire, halo, three-stone, vintage and pavé — designed and made to order.

Design Your Ring →
3

Customize Your Ring, and Purchase

Choose your metal (14K / 18K gold or platinum), finger size and finishing details, review your exact price, and purchase securely.

4

Approve a Video of Your Actual Ring Before Shipping

Before we ship, we send you a video of your actual finished ring so you can approve every detail — nothing leaves our workshop until you love it.

5

Receive Your Ring with a Full Money-Back Guarantee

Your ring arrives insured and beautifully boxed, backed by our unconditional money-back guarantee on quality and workmanship.

Recently Made Custom Rings

Diamond Serendipity Ring
Diamond Serendipity Ring
Oval Sapphire & Trillion Diamond
Oval Sapphire & Trillion Diamond
Round Brilliant Diamond
Round Brilliant Diamond
Platinum Emerald Cut Diamond
Platinum Emerald Cut Diamond
Three-Stone Cushion Cut Platinum Diamond Ring
Three-Stone Cushion Cut Platinum Diamond Ring
Diamond Eternity Wedding Band in Platinum
Diamond Eternity Wedding Band in Platinum

Testimonials

★★★★★

“My 8mm pearl stud earrings arrived today and they are GORGEOUS! Thank you for taking the time to provide such a high quality product in such an elegant box. I bought these to match a 16 inch strand of Mikimotos I received as a gift after the birth of my second son. When I held the earrings next to my necklace the quality of my Mikimotos suffers in comparison. The luster and color of my pearl earrings from Americanpearl.com is far superior to the quality of my $3000 Mikimoto pearl necklace. If I could do it again I would buy from American Pearl the first time. Thank you for exceeding my expectations!”

— Laura - San Diego CA
★★★★★

“Just wanted to take a sec to thank the folks at American pearl for the excellent customer service they provided when I was trying to learn bout pearls in order to decide what to get a special occasion. Eddie was extremely patient and helpful.. The pearls I got were beautiful and I really appreciated the customer service and price... I have to say that I know where to go for my pearl now.”

— Joel - Tucson AZ
★★★★★

“I had been thinking about getting my wife some pearls for a while and she had always wanted some. As our 20th Wedding Anniversary drew closer I decided to take the plunge and get some. I looked at the store reviews and it seemed obvious that American Pearl was the place to go for value so I checked out the selection and after a lot of thought and several chat sessions with the online help and decided on a 19 inch 8 x 8.5 AAA strand. Of course I had no idea what they would look like or packaging or anything so I was a bit concerned. Wow! I did not need to worry at all. The quality of the necklace packaging and everything is so good; really above and beyond what I expected. The service was amazing too. I wanted overnight delivery and their team dealt with a specific clasp I wanted and got the pearls out within hours of the order. They turned up the next morning.”

— John - Princeton NJ
★★★★★

“You did a beautiful job choosing for me after we spoke. I was so pleased with the luster and color of these lovely pearls that I have worn them every day since. Thank you for the personal and concerned service. I will recommend you to my friends and will return for any other pearl purchases my family wishes to make. You have a very reputable company and I could not be happier with this purchase. Thank you!”

— Melanie - West Hartford CT
★★★★★

“When I decided I wanted a strand of pearls I did a lot of research to find the right online dealer. I quickly realized that there is a lot of junk out there and a lot of misinformation. American Pearl put my mind at ease. Their site is easy to use and contains a ton of really helpful information. Their customer service is excellent. And the most important thing of all is the quality of their pearls is amazing. I am absolutely delighted with the strand of 6mm round freshwater pearls I purchased from them. They are completely round blemish free and have a great white color and beautiful luster. The value for the money was incredible. So the next time I buy pearls and I will upgrade to a larger size sometime in the future I will definitely buy from American Pearl. Anyone considering purchasing pearls would be wise to get them from American Pearl.”

— Marc - Los Angeles CA
★★★★★

“I would just like to thank American Pearl for going the extra distance to give me the pearl necklaces I wanted. I was fussy. I bought two Akoya strands and wanted their luster size and overtones to be perfect....I am so pleased with my pearls and with the kind and professional service I received. The only real competition to American Pearl is Mikimoto and Luxury and I really think American Pearl holds its own.”

— Fern - Walnut Creek CA

At American Pearl, one of our greatest joys is being part of the special moments our customers cherish. From engagement rings to wedding bands, your celebrations remind us of the lasting significance of the heirlooms we help create. Now, American Pearl offers you direct access to the world’s finest jewelers and truly wholesale pricing. Unlike other websites, purchasing at American Pearl gives you truly wholesale pricing and the guaranteed very top designers in the world. No other company will give you this access and allow you to customize with this collaborative refinement process.

Your Dream Ring in 5 Steps

Choose Your GIA Certified Natural Diamond.

Add Your Diamond to Your Ring.

Approve Video of Your Actual Ring Before Shipping.

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Radiant Cut Diamond Set in Platinum with Hidden Halo

We take immense pride in this journey and deeply value the trust you place in us to craft timeless, meaningful pieces. To enhance this experience, we've introduced the jewelry industry’s most advanced customization tool, available for most of our online collection. In fact, American Pearl is one of the internet's earliest pioneers in building the software that allows you to build your own custom diamond ring online you can experience below.

With just a click, you can search for a natural GIA Certified Diamond, add it to a ring and then personalize your engagement ring by choosing between yellow gold, white gold or platinum and selecting the metal purity from 14K to 18K, or adding vibrant gemstones like rubies, sapphires, or emeralds. Instantly preview your changes in real-time and bring your vision to life by placing your order.

You can even start by browsing through thousands of diamond engagement ring choices first and then adding your GIA-certified diamond to the ring.

① Search Over 26,000 Natural GIA Certified Diamonds Wholesale

Click to start your search:

② Once Your Diamond is Selected, Add Your Ring Below

Click to Choose Your Ring:

Watch Now: Expert Insights

American Pearl leads the way in jewelry innovation, leveraging cutting-edge technology to offer a seamless and sophisticated design experience at AmericanPearl.com. It is here that our computer trained expert jewelry designers have designed the most sophisticated pieces paying special attention and detail to every millimeter.

Using the interface on our website shown, you can change the metal kind, metal purity and metal color of the jewelry you are customizing. It is here that you can view every possible combination of jewelry you can imagine using multiple views, 3D animation and the exact size and weight of the gemstones and metals you are interested in. You can change your metal color from yellow gold to platinum or even rose gold. Change your pearl color from White South Sea to Black Tahitian Pearl. Choose your gemstones from diamonds, emeralds, blue sapphires or even rubies. You have full control of the finished product. You can engrave your item with your exact message and change the font to meet your exact specifications. Finalize your creation by placing your customized piece into the shopping cart knowing that American Pearl will deliver the finest quality jewelry available backed by our unconditional full money back guarantee.

Jeweler to the Stars and Beyond.

American Pearl has adorned royalty, heads of state, and Hollywood’s elite. With a distinguished clientele spanning from the silver screen to the digital world, we specialize in crafting and handling intricate, high-value masterpieces with expertise and discretion. A diamonds’ brilliance and sparkle are dictated by the quality of its cut. A well proportioned diamond bounces back to the eye the maximum light that enters the diamond from the table. Discover how the cut of a diamond affects its sparkle and brilliance by searching through our diamond database and comparing the actual GIA certificates that will accompany your diamond to one another. Once you choose your diamond, our expert jewelers set your diamond into your custom setting by hand to complete your finished product.