American Pearl on selling through Amazon
In a July 30, 2004 report on how Amazon was recruiting outside retailers, Dow Jones reporter Michelle Tsai spoke with Eddie Bakhash, president of AmericanPearl.com, which ran a branded pearl store on Amazon.
Bakhash said he had worried that Amazon’s own pearl jewelry might take sales from his store, but the opposite happened: the attention Amazon brought to the category increased sales for American Pearl as well.
Around the same years American Pearl also appeared in Men’s Health’s December 2001 holiday gift guide, was named one of the best websites on the internet by Gemkey magazine in December 2000, and was featured in Brides, People en Español and Manhattan User’s Guide.
“Amazon can create a market where it didn’t exist”Eddie Bakhash · The Wall Street Journal Online (Dow Jones)
Source: The Wall Street Journal Online (Dow Jones). Clipping from the American Pearl press archive.
Read the Manhattan User’s Guide pearl-buying guide quoting Eddie Bakhash →
Common Questions
Was American Pearl in The Wall Street Journal?
Yes, American Pearl was in The Wall Street Journal: a July 30, 2004 Dow Jones report on The Wall Street Journal Online quoted Eddie Bakhash on how selling through Amazon increased American Pearl’s sales.
