||A brief history of pearls
CULTURED PEARL GIFTS AND GIFT-GIVING OCCASIONS
Throughout history, pearls have been the gift of love. And for that, tradition has made them the jewel of brides. No other gem conveys more the warmth, depth, and eternal quality of love. Giving the gift of love with cultured pearls is always appropriate. With an endless variety of styles and jewelry choices, the perfect pearl gift awaits everyone on any important occasion.
In addition to weddings, think of anniversaries, holidays. Mother's Day, Valentine's Day, graduations, promotions, birthdays (especially in June, the pearl birthstone month). Cultured pearl gifts are as wondrous and varied as your loved ones: necklaces, bracelets, pendants, rings and pearl earrings of all kinds, as well as brooches, cufflinks and tie tacks. Cultured pearls are the perfect gift because they suit so many tastes. From homemakers and socialites to students and businesswomen, cultured pearls always hit the mark. Young girls introduced to cultured pearls will covet them for every special occasion in their lives, from their First Communion or high school graduation to their wedding day and beyond.
What lovelier gift for a new mother? For an important success in school or business? Pearl gifts forever remind her of her life's best moments. A fine strand of cultured pearls symbolizes that a woman has attained a certain level socially and economically. And as every woman takes pride in knowing her pearls are real, she secretly enjoys how their soft, sensual smoothness embodies her very essence. When it comes to pearls' meaning, jewelry like this simply can't be matched.
Cultured pearls are the most feminine and romantic of all gems, and they never go out of style. The versatility of pearl jewelry lets every fashionable woman make her statement, whatever the occasion.
The ultimate form of cultured pearl jewelry is the most versatile of all: the necklace. Coming in six standard lengths, each pearl necklace gift makes a fashion statement of its own. Necklaces comprise over 60 percent of all cultured pearl jewelry sales, so it's important that you be well-prepared to discuss their various lengths and the versatile fashion styles they complement best. First are the collars, the shortest length, which are usually 12 to 13 inches. Collars consist of three or more strands that lie snugly on the middle of the neck. Very Victorian and luxurious, pearl collars go best with elegant V-neck, boat-neck or off-the-shoulder fashions.
Next in length are chokers, which are usually 14 to 16 inches long. Perhaps the most versatile of all single-strand lengths, this classic style goes with virtually any outfit, from casual to fancy eveningwear and just about any neckline. Best suited for crew or high necklines, princess necklaces are 17 to 19 inches in length. Princess necklaces complement low, plunging necklines and are perfect supports for pendants. At 20 to 24 inches, the matinee length is quite right for those seeking a more mature, conservative look, perfect for casual or business dress and the theatre. Opera necklaces, at 28 to 34-inches, are the queen of all lengths. Refined and perfect for high or crew necklines, an opera necklace may be worn as a single strand, or when doubled, as a two-strand choker.
And finally, at over 45 inches, are the rope necklaces. These simply drip with elegance and luxury, but they're practical as well. Rope necklaces often have mystery clasps placed in strategic locations to allow them to be separated into multi-strand necklace-and-bracelet combinations. For women seeking the complete pearl wardrobe, this length is a must.