American Diamond - Page 37
Although Charlie deployed his skills and contacts to build
a reputation as a diamond and colored stones dealer, he
never intended to become a consumer resource. But the
word about his quality, selection, honesty and value got
out. From being an industry insider, wholesaling to the
upscale stores, Charlie suddenly found customers walking
in off the street to seek his expertise on purchasing gems.
And he found himself selling them at prices he would
normally charge the trade.
Thus was American Diamond formed. The same people
you trust to bring you the finest pearls on earth can now
provide you with the perfect accompaniment, diamonds,
and other stones such as rubies and sapphires, enchanting
examples of which are displayed on the following pages.
Charlie understood that knowledgeable customers are
empowered customers. Thatís why we explain what
defines a diamondís true worth. The balance of cut, color,
clarity, carat, shape, polish and symmetry. Lesser-known
factors like crown height, depth percentage, crown
angleóeverything that defines the anatomy of a stone,
and therefore its price.
On our web site, in addition to thousands of gems, we
offer an exclusive tool to source and customize the
diamond of your dreams. Using our Diamond Search
Engine, you can electronically mine through millions of
dollarsí worth of polished diamonds to select the perfect
stone, setting and design. Similarly, you can customize any
of the rings shown opposite, using the Build Your Own
All American Diamond stones are GIA-certified, as are
those you find in Tiffany, Harry Winston and other major
retailers. The only difference youíll find is in the price.
However, we do more than just satisfy budgetary and
aesthetic concerns. We believe that the more you know,
the better your diamond and the more fulfilling the gift.
All of which creates a value that will last for generations.
And thatís truly priceless.