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Shortly after the events of 911 devasted New York City, Eddie Bakhash, the President of American Pearl reprogrammed the company's e-commerce website to start taking t-shirt orders with charity Saved By A Thread to raise money for the families of 911 through VARIETY THE CHILDREN'S FOUNDATION. Shortly after, Rosie O'Donnell wore the American Pearl Saved By A Thread designed T-Shirt on television. To thank American Pearl, FOX-5 TV's Ernie Anastos invited Eddie Bakhash and family on television to gift their donation.
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